Recently, I was talking with a friend who is a soon-to-be home seller.
They live in another part of the country and they were sharing all the things they felt overwhelmed with… (maybe you can relate)
[+] their home sale,
[+] trying to search for their next home,
[+] relocating to a new area,
[+] getting ready for a new job.
[+] Plus, a bunch of stuff on their To Do List and on their mind.
The main topic of conversation that kept coming up was how to separate the good information from the bad information.
❓How do they determine if they found a “good” Listing Broker…
❓Or if what a "Listing Broker" was doing, was enough or the right things...
❓Is it what they're offering too good to be true?
❓Is it a scam or bait and switch?
First let me say, hopefully you don’t come across an actual scam. At worst, it might feel like a bait and switch, but what I is mostly going on with some real estate marketing is simply gimmicks.
4 Red Flags For Home Sellers To Beware Of 🚩🚩🚩🚩
🚩1. I have a buyer for your home
You might see videos like this.
Or you might get letters sent to your home saying this.
Since January 1st, we have 839 buyers who started searching on PersingerGroup.com
Some agents, some websites, might have more than that. But most agents aren't going to have anywhere close to that number searching on their website.
The point being… In this market, many decent real estate agents are going to have a buyer… hopefully.
That doesn’t mean anything to you. That doesn't help you or your situation.
You should still want to list the home to see what the true market value of the property is. Getting the property exposed to as many buyers as possible, not just one buyer.
You can't get true market value if your home is not on the market and has no marketing.
So don’t pick an agent that has a buyer…
Pick an agent that has a marketing plan that will bring a bunch of buyers to your home. And will market to other real estate agents who have a bunch of buyers.
This is the only way to get top dollar market value for your home.
🚩 2. You only pay ‘X” commission to sell your home
This might feel a bit bait and switch to you once you get further into the process and realize that there is a LIST side… AND a SELL side commission in the listing agreement.
Plus, did the agent talk to you about closing fees, taxes, etc?
Plus, there is always going to be someone that will do it cheaper.
You can buy from Target instead of Nordstrom.
You can buy from Walmart instead of Target.
You can buy from Craigslist or Buy/Sell group instead of Walmart.
Maybe you’ve experienced it or have heard the horror stories of someone only paying “X” for insurance and they find out it doesn’t cover something.
Make sure you know exactly what you’re getting when you only pay “X” to sell your home.
There is a number pushed in the real estate industry that 70% of buyers and sellers only talk to one agent.
The strategy for most Realtors is to make an unbelievable offer to start a conversation.
They know you probably won't talk with any other agents once you start talking with them.
And now you're "Locked in." Even when you realize the fees change or you're not getting what they promised, it's "too late."
That's what they hope.
🚩 3. I’ll pay you cash for your house
You've probably seen yellow signs on the side of road offering this.
Or even videos being marketed at you on YouTube or your Facebook feed, telling you they'll pay cash for your house.
They say things like, "You don't even need to list your home for sale. Any condition, we'll buy your home from you."
Here's the big question, the big red flag...
How are they and you determining market value of your home?
To us... the market value is determined by the market.
And if it's just one person saying "I'll pay you this..." and the home is never on the market, or in the MLS, you'll never know how much money they are making off of you.
That's why we do so much on paid promotion and marketing of our listings at Persinger Group.
We want as much of the market to see your home for sale.
We had one client tell us that an “Investor” offered to pay them $215,000 for a property.
This “Investor” had comps showing what properties sold for and a spreadsheet showing how much work it was going to take to get it Market Ready.
They did also this to justify that $215,000 was the market value.
The "Investor" would pay cash, close quick and make life easier for our client.
We told our client we can get more and they don’t even need to do all those updates…
/// there were a lot of red flags going ///
Our client listened to us and listed with us.
We sold that home, as is, without all any updates or remodeling (the investor said it needed) for $385,000.
✚ That’s $170,000 more than what the Investor offered.
MORE INFO ON I'LL PAY CASH FOR YOUR HOME
(Watch This Video)
🚩 4. Guarantee Your Sale: Is it a scam?
Does it feel like bait and switch? Why would someone offer a guaranteed sale in this market, that we have today?
If a home is in even fair condition, priced close to perceived market value and is marketed correctly, it's' going to sell.
Why do you need a gimmicky guaranteed sale program in today’s market?
It might be connected to other red flags:
>> Are they also an investor?
>> Are they looking to get your home below market value?
>> How can you trust they are going to market your home effectively?
>> Are they trying to be like the guy who wanted to give our clients $215,000 even though it sold for $385,000?
>> What other reasons might they offer a gimmick like this?
MORE INFO ON GUARANTEED HOME SALE
(Watch This Video)
If you're like our friend, getting ready to sell your home and feel a bit overwhelmed, trying to make sense of the info, or have some questions... Simply Click HERE and start a SMART MOVES conversation with us.